It’s Showtime – Now What?
Do your homework - find out who will be attending the show? (Customers, Prospects & Competitors)
What are your goals and what will a successful show look like to you?
# 1 benefit of a Tradeshow - compressed time & place to see new products/services
3 Key Elements to Having a Successful Trade Show:
1. Booth Design –
2. Staffing –
Don’t have booth reps sitting down, “waiting” for prospects to engage. A rep sitting there eating and telling jokes with the other reps does not send the right message for prospects to stop and find out more about what you are offering, no matter how exciting your booth may look!
Use open-ended questions. Questions that start with: "How", "What", "Why", "When"
(Example: How does your company use our product/service?)
3. Handouts –
After the Show - Follow up promptly for the best results (within 7 – 10 days). Interest in your product or service will fade quickly as your customers/prospects return to their busy schedules.
Make your next show EZ'r with EZ Backdrops!